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Facebook users prefer profiles over newfangled(ish) newsfeed

However, the results pose an interesting paradox for Facebook, as it seems the things we’re most interested in are buried a level deep in searches or menus. Furthermore, the newsfeed, a flagship feature that’s intended to combine Twitterlike aggregation and extensive content controls, is the one we care far less about than in-depth knowledge about our friends. It seems we’d rather use Facebook for its more unique feature—interactions and profiles that tell us where our friends work and what movies they like.

Ramkumar Shankar