I nearly threw up during the new Nexus S commercial that Google released Monday. Not because the Nexus itself is gag-worthy—the phone actually looks pretty sleek—but because of the shaky camera work, drunk-and-stumbling POV, and disorientating jump-cuts. What might make some viewers dizzy, though, is the ad’s obvious pandering to the subculture known as hipsters.
I didn’t think of the hipster angle, but the camera work and jumps are extremely disorienting. The iPhone ads just look a whole lot better.