“I never expected that would happen,” reflects Bogost. “A lot of the serious players… just like clicking a cow sometimes. It’s very innocent; they just like clicking a cow.”

“Maybe they have a point,” he muses. “Maybe there’s a way that it can be something more meaningful than I suspected. I am trying to take that charge seriously and think it through in a way that is more sophisticated than when I started this experiment a year ago.”

The Life-Changing $20 Rightward-Facing Cow
Ramkumar Shankar