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I suppose you could say that no matter how generous we are to downstream users, if upstream is only measuring code, then any generosity other than code won’t be registered. I don’t really know what to do about that – I didn’t found Ubuntu as a vehicle for getting lots of code written, that didn’t seem to me to be what the world needed. It needed a vehicle for getting it out there, that cares about delivering the code we already have in a state of high quality and reliability.
— Mark Shuttleworth on the contribution Ubuntu and Canonical makes, and on free software adoption in general. It’s a good read for any FOSS enthusiast.