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I’m sick and tired of hearing about how you should be producing “content” to attract a web following. Treating content as a category on its own is missing the point entirely. Nobody cares about content. Nobody wakes up in the morning and thinks, hey, I should read some content today.

David of 37signals, on the problem with producing content for the sake of it. While it’s easy to get lost in the semantics of this post, the basic premise is if you go “Oh no, I need to write my daily post! What should I write about?”, you’re getting it all wrong and backwards. And what you will end up producing because of such an ‘obligation’ will just be filler.

(via Signal vs. Noise)