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The queasy blend of friends and “friends” is central to the Facebook experience. People who might get some sane use out of Facebook are advertising something, a business or a service or something. Facebook might have originated as a means of personal connection, but now it seems like strictly business disguised as personal connection, and the rhetoric of it is just as horrible as that sounds. Everybody writes in ad-sized bits, everybody “likes” a million products and services, everybody affirms things and exclaims over things like TV pitchmen. It’s as if everyone you know is turning into those horrible shills who blog about things they pretend to like for company kickbacks.

Eileen Jones nails it (via jimray and pbones)

Great post.