This is great. What I love about the ‘A Bit More’ button on this toaster is not just the functionality, though that’s clearly come some from careful observation of everyday habits, but the name. It could so easily have been called ‘Power boost’ or ‘Toast+’ or ‘Extend’, or something else unthinkingly derived from an engineering- or technology-led process. (via)

This is great.

What I love about the ‘A Bit More’ button on this toaster is not just the functionality, though that’s clearly come some from careful observation of everyday habits, but the name. It could so easily have been called ‘Power boost’ or ‘Toast+’ or ‘Extend’, or something else unthinkingly derived from an engineering- or technology-led process.

(via)