While Apple’s competitors are building phones, functional but cold, Apple is building something alive. You can see the work that went into every inch of it, the obsession Apple has with coming as close to perfection as they can. This is what I love about them–they never settle, and never accept something as good enough. Nothing is good enough for them, and they work relentlessly in the pursuit of perfection. There is little more admirable than that.
Great points here. What I’ve wanted to say for awhile now. Google felt compelled to take jabs at Apple time and again at Google I/O. Apple never responded (except when they quoted market share figures, but that was still no direct response à-la-Google) simply because they don’t have to. Going down to a feature comparison is a losing proposition. What they do instead is show two people in a video call using sign language and Steve Jobs says “this is why we do what we do”.
In fact, this ties in well with this TED talk that mnmal posted earlier today on the importance of starting from the why. Apple does this, their competitors don’t.
It really is the attention to detail, in everything. To be fair, there are some really good functional phones out there, but as Kyle puts it, these devices are ‘cold’ and fail to excite us. I cannot remember seeing any company mention the hearing impaired when they tout video call features. And why doesn’t anyone else talk about their screen so much? Or spend so much time explaining the phone casing at length? The design is beautiful. Apple obsesses over their products; they want to do the best they can. This speaks to people. It tells them that a phone can be more than the sum of its features.
This is what Steve Jobs said towards the end of the keynote yesterday.
We’re not just a tech company. Apple is more than that. It’s tech and humanity. It’s the hardware and the software working together. It’s not just a great new camera system, it’s the editing too, it’s not just a front-facing camera, it’s that plus 18 months of work on the software side.
There are many more examples to this and I couldn’t agree more.