Uncheck to receive email
This is what I saw when renewing my VPN subscription at WiTopia.
You are usually required to uncheck to unsubscribe. Or the wording of the label might suggest that you check the box to subscribe. WiTopia goes the other way. It’s an opt-out box and they check it for you.
A simple change that makes a big difference. And it also helps that I’ve had no problems at all with their service.