The goals of Co-op, are two-fold and related – a reduction of consumption levels and fostering an awareness that collective changes in consumption habits can result in real change. They are driven by two fundamental claims – that the urgent challenges of sustainability requires a reduction in consumption and the imperative of food security for resilient, self-sufficient communities.
Built for Mobile
The application provides functionality to search for any item in the immediate vicinity. A user can search for items (produce, appliances or non-perishable items) within an geographical location.
An overarching goal is to shift the sources of products to be other members of the community. This positively changes and/or extends the lifecycle of products. In Co-op, users are encouraged to become producers, who are visible in the network by their physical location.
Making a Difference
The stats area offers a way to quantify the impact of the users of the app in the community. For example, it might be possible to extrapolate and hypothesise on the number of new products that were not purchased due to the prevalence of borrowing and exchange. It is intended to support and motivate sustained behavioural change by projecting the activities of the users as a form of counterculture. Similarly, the profile becomes a place for the user to communicate their identity and the difference they are making to the community.
Co-op exists in an environment which sees increasingly larger groups of people taking matters in their own hands instead of waiting for government bodies acting on their behalf. It is a concept with ambitious goals. It challenges users to commitments that are far greater than other attempts at green and ethical consumerism. Our intervention is to recalibrate consumption levels and not simply change the product being consumed at the end of the chain.