Activism as a campaign for social change
Supporting Community Activism
“Does campaigning work? (...). I’m increasingly convinced that either we’ve been using the wrong methods in our campaigns, or we’re missing something altogether.”
— Deborah Doane, former director of the World Development Movement
Site Observation & User Research
Wireframes and Navigation
The concept and wireframes were tested and refined iteratively with 9 users, over 3 rounds of user testing.
The typeface is set in Proxima Nova, which combines a humanist and geometric appearance.
The logo is derived from the iconic ‘raised fist’, traditionally used as a symbol of solidarity & support. We reduced the image to its shape form and lines. The final logo in the form of a stylized upright triangle represents progress and movement towards a better tomorrow.