Activism as a campaign for social change

Jaago

Meaningful Social Change

Jaago broadens the avenues of participation for non-activists, and empowers them to start their own campaigns.

 

Activism as a campaign for social change

Activism as a campaign for social change

Supporting Community Activism

Supporting Community Activism

“Does campaigning work? (...). I’m increasingly convinced that either we’ve been using the wrong methods in our campaigns, or we’re missing something altogether.”

— Deborah Doane, former director of the World Development Movement

Site Observation & User Research

Site Observation & User Research

Wireframes and Navigation

Wireframes and Navigation

The concept and wireframes were tested and refined iteratively with 9 users, over 3 rounds of user testing.

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Brand

Brand

The typeface is set in Proxima Nova, which combines a humanist and geometric appearance.

The logo is derived from the iconic ‘raised fist’, traditionally used as a symbol of solidarity & support. We reduced the image to its shape form and lines. The final logo in the form of a stylized upright triangle represents progress and movement towards a better tomorrow.

Rather than asking how democratic institutions can better reach out to and integrate citizens, Jaago empowers young citizens to influence and strengthen democratic institutions.

Rather than asking how democratic institutions can better reach out to and integrate citizens, Jaago empowers young citizens to influence and strengthen democratic institutions.

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Make a change